'wmg.com (ADA) wrote:

Alternative Distribution Alliance (ADA), the independent music distribution arm of Warner Music Group, today announced a partnership with newly launched, independent EDM label, PRMD Music. Based in Stockholm, Sweden, PRMD was founded this year by Avicii manager and At Night Management founder, Ash Pournouri. The label already counts CAZZETTE and MORTEN among its roster of artists, and will distribute all upcoming releases on Avicii's imprint LE7ELS. ADA will contribute its digital & physical distribution, and marketing services to releases from the label’s roster of artists.

“As an artist manager, Ash has already accomplished so much, and we’re thrilled about his new venture, PRMD,” said Kenny Weagly, SVP, A&R and Label Services, ADA. “Between Ash’s credentials and his roster’s incredible talent, this young label is well-poised for great success, and ADA is very happy to be providing early support to help PRMD and its artists achieve their goals.”

“ADA is the perfect partner to help PRMD make a big splash right out of the gate,” said Pournouri. “Our artists expect the highest level of service and we’re confident that this deal will reinforce our ability to do that.”

Pournouri was recently named one of “Dance Music's Most Influential Executives” by Billboard Magazine. PRMD’s Swedish headquarters is home to four recording studios, and the label also recently opened a New York office, at which COO Victor Lee (formerly General Manager of Tommy Boy) heads up the label’s North American operations.