Universal Music Group starts PM:AM Recordings, new EDM-focused label
UNIVERSAL SWEDEN (Universal Music AB)
In another sign of the EDM times, Universal Music Group is launching a new dance label called PM:AM Recordings. According to the press release, the new imprint is comprised of A&R (artist and repertoire) reps from Universal offices worldwide, and will focus on tracks that “currently dominate the airwaves of Radio 1 and festivals alike.” Universal has a bit of experience with big EDM tracks, having signed Avicii’s “Levels” and “Silhouettes,” not to mention “Calling (Lose My Mind).” It will be interesting to see how the label develops, but we’re of course happy to see the big guys investing in the best music ever.
Launch date: 3th September 2012 / Sweden.
At a time when electronic dance music continues to pummel its way into the forefront of music consumption and while musical barriers are being demolished by the day, dance savvy executives at Universal Music Group have formed their own internal EDM music alliance.
PM:AM Recordings is formed of a unique set-up combining the A&R talents of Universal bosses from around the world. Each record signed to the label will have been screened through some of the most acutely tuned ears in the business, and in turn each release will receive worldwide synchronicity.
Universal already has significant pedigree in executing dance records such as Avicii’s recent 'Levels' and 'Silhouettes', and Universal’s PM:AM will focus solely on bringing in the same calibre of records that currently dominate the airwaves of Radio 1 and festivals alike to the ears of millions of consumers.
twitter.com/pmamrecordings
youtube.com/pmamrecordings
facebook.com/pmamrecordings
UNIVERSAL SWEDEN (Universal Music AB)
In another sign of the EDM times, Universal Music Group is launching a new dance label called PM:AM Recordings. According to the press release, the new imprint is comprised of A&R (artist and repertoire) reps from Universal offices worldwide, and will focus on tracks that “currently dominate the airwaves of Radio 1 and festivals alike.” Universal has a bit of experience with big EDM tracks, having signed Avicii’s “Levels” and “Silhouettes,” not to mention “Calling (Lose My Mind).” It will be interesting to see how the label develops, but we’re of course happy to see the big guys investing in the best music ever.
Launch date: 3th September 2012 / Sweden.
At a time when electronic dance music continues to pummel its way into the forefront of music consumption and while musical barriers are being demolished by the day, dance savvy executives at Universal Music Group have formed their own internal EDM music alliance.
PM:AM Recordings is formed of a unique set-up combining the A&R talents of Universal bosses from around the world. Each record signed to the label will have been screened through some of the most acutely tuned ears in the business, and in turn each release will receive worldwide synchronicity.
Universal already has significant pedigree in executing dance records such as Avicii’s recent 'Levels' and 'Silhouettes', and Universal’s PM:AM will focus solely on bringing in the same calibre of records that currently dominate the airwaves of Radio 1 and festivals alike to the ears of millions of consumers.
twitter.com/pmamrecordings
youtube.com/pmamrecordings
facebook.com/pmamrecordings
